About Us

The Sports Group is Australia’s leading boutique sports agency. We place talent, brands and broadcasters at the heart of everything we do and provide solutions driven by experience and innovation, delivered with integrity. 

Download The Sports Group Company Credentials Here

What we do  



One of the cornerstones of The Sports Group business is the personal, contractual and commercial management of high profile, professional sportspeople. The Sports Group provides professional sports management services to contracted clients, including:  

  • Contract negotiations  
  • Sponsorship, endorsements and licensing  
  • Marketing and public relations  
  • Personal brand development  
  • Broadcasting and speaking opportunities  
  • Media training, crisis management and media relations 
  • Legal and financial services advice and implementation  
  • Education and vocational advice and support  


The Sports Group currently has management contracts and/or commercial agreements with a number of Australia’s highest profile and most successful athletes: 


Motor Racing:

  • Daniel Ricciardo



  • Dante Exum (Australian market in partnership with worldwide agent The Landmark Agency)



  • Dylan Alcott



  • James Magnussen


Track and Field:

  • Ella Nelson



  • Scott James



  • Kimberley Ravaillion
  • Paige Hadley
  • Kate Moloney


Rugby Union:

  • George Smith
  • Andrew Smith
  • Jordy Reid
  • Ellia Green
  • Jack Hayson


Legends and Personalities:

  • Steve Hooker
  • Matthew Mitcham
  • Geoff Huegill
  • Christian Sprenger


The key executives of The Sports Group have an unparalleled track record and experience in working with brands and their involvement in the business of sport.  

  • Creation of bespoke events and activation concepts  
  • Identification and execution of opportunities within the business of sport  
  • Engagement with the Olympic Games and Commonwealth Games movements  
  • Interaction with elite sporting talent and ambassadors  
  • Connection with sports broadcasters and sports media 



Experience with Australia’s leading broadcasters has given The Sports Group an unrivalled knowledge at the point where brands and broadcast intersect. The Sports Group executives have worked for and with, Australia’s leading broadcasters on the creation of tailored broadcast sponsorship opportunities that deliver measurable outcomes for both brand and broadcaster. 

 The Sports Group executives have considerable experience in the creation of sponsorship programs and the structuring of broadcast sponsorship proposals. Using this expertise we are ideally placed to assist brands in both the evaluation of third party sponsorship proposals and the development of bespoke opportunities on behalf of brands that are tailored and measured against the achievement of targeted marketing, sales and corporate objectives. 


The Sports Group has experience and expertise in the following areas: 

  • Broadcast event negotiation  
  • Broadcast rights negotiation  
  • Connection of sports broadcasters and elite talent  
  • Broadcast event sponsorship packaging