The Sports Group is proud to deliver exclusive global commercial management services on behalf of Formula 1 superstar, Daniel Ricciardo.
Perth-born Ricciardo has been a revelation for Formula 1. 2014 was his breakout season for Red Bull Racing, finishing 3rd in the Drivers Championship, recording three race wins along the way. He’s since notched up five career victories and 27 podiums, which has motorsport experts declaring he will one day be crowned World Champion. In 2015 he was awarded the Laureus Sports Award for ‘Breakthrough Performance of the Year’. He had to beat some of the best athletes in the world to do it.
In 2017 he was recognised as Australia’s most marketable athlete in Gemba’s ‘Asset Power’ study. He was also the most talked about Aussie in online media.
Daniel Ricciardo has enormous resonance with fans right around the world. It is thought an extra 10,000 tickets were sold for the 2015 Australian Grand Prix in Melbourne off the back of Daniel Ricciardo’s career-defining season. At the time, AGPC CEO Andrew Westacott said of Daniel: “There’s definitely a Ricciardo factor in play. He resonates with the Australian public. Everyone we talk to is interested in the Grand Prix because of what Daniel’s achieved.”
His trademark smile and humble approach shine through in a sport where humility is less often displayed by his rivals on the park.