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James Magnussen


Five-time World Championship medallist and two-time 100m Freestyle World Champion. One of only four men in history to have won consecutive 100m Freestyle world titles.


James Magnussen has a longstanding exclusive global commercial management agreement with The Sports Group.

James Magnussen is one of the most recognised athletes in the Australian market. The Missile has built up some serious asset power over many years at the top of his sport, making him one of the country’s highest profiled sports people.

His journey has been defined by his success over a long period of time. Along that road, he has weathered some low points that ultimately, have built the focused athlete and matured man that define his brand today.

The former world record holder made it two race wins from three starts in Europe at Mare Nostrum in 2017. It was ‘vintage Magnussen’ over-powering the early race leaders with physical strength and competitive grit.

In 2016 he won a bronze medal at the Rio Olympic Games for the 4x100m freestyle relay but didn’t qualify for an individual swim at sports’ biggest show. It was a tough scenario to process for Australian Swimming’s golden boy, having been touched out for the gold medal by just 0.01s in his pet event at the 2012 London Olympic Games. Rio was the redemption opportunity the Port Macquarie junior had been hoping for. But a debilitating run of injuries in the two years preceding the Games, meant he couldn’t recapture the form that had made him the world’s fastest man in the pool.

It was in 2011 that James Magnussen announced himself to the world at the Shanghai FINA World Championships. He won gold in the 100m freestyle, gold in the 4x100m freestyle relay and a silver medal in the 4x100m medley relay.

James Magnussen is a world-class athlete with a proven history of consistently high performance on the biggest stage. As one of world swimming’s toughest competitors, this guy is a contender while ever he is on the starting block.


One of only four men in history to have won consecutive 100m freestyle World Championship titles
Gold – 100m freestyle, 2014 Glasgow Commonwealth Games
Gold – 4x100m freestyle, 2014 Glasgow Commonwealth Games
Gold – 100m freestyle, 2013 Barcelona FINA World Championships
Gold – 100m freestyle, 2011 Shanghai FINA World Championships


Nationality: Australian
DOB: 11 April 1991
Age: 26
Height: 195cm
Sport: Swimming
Resides: Sydney
Partners: Maurice Lacroix, Van Heusen, Body Science


2014 Inductee into the Australian Path of Champions
2013 Male Athlete of the Year, NSWIS
2012 GQ ‘Inspiration of the Year’, Men of the Year Awards
2011 Swimmer of the Year, Swimming Australia
2011 Swimmer’s Swimmer of the Year, Swimming Australia